Wednesday, 17 August 2011
Cadburys plays with Augmented Reality
To date I have failed to get particularly excited by the Cadburys Spots v stripes campaign.
This gaming idea (recently written about in Brand Republic) based on Augmented Reality looks fun and arguably a clever way to get consumers to engage in a unique brand experience.
Will it get noticed? Possibly. (It depends on the tactical support plan.)
Is it relevant? I guess so.
Will it get talked about? I have no idea but will watch with interest.