Saturday, 6 August 2011

St Johns ad turns heads in the cinema

I came across this is brilliant St Johns Ambulance cinema ad thanks to

It would have delivered an extremely powerful brand experience.

It reminds me of a British Airways City Break campaign that I worked on at Saatchi & Saatchi many years ago which, like this ad, involved an actress in the cinema audience interacting with the screen.

It is a brilliant and simple idea but will get noticed and talked about.

I love it.

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