10. Krispy Kreme
"John Lewis encourages consumers to interact with the brand through well-trained store staff"
"People find that the Richer Sounds staff are concerned about meeting their needs rather than selling the most expensive item"
"Virgin’s staff are generally felt to be fantastic....Virgin has become a customer service case study for other brands aiming to humanise their operations"
"We have found that what people love about Millie’s Cookies is the variety, choice, personalisation and the fact that we don’t come across as a big corporate brand" http://www.marketingweek.co.uk/analysis/features/the-brands-that-run-rings-around-their-rivals/3030720.article