It came as no surprise to me to see that Apple ranked the 'Most admired customer experience' brand based on a recent survey by Beyond Philosophy.
In fact most of the brands ranked in the top ten are of no surprise to me.
Listed below is the top ten. It also shows some of my previous posts that will give you some insight into why they have performed so well in this survey and, as importantly, in terms of sustainable business success.
1. Apple - Apple understand the importance of in-store delivery and delight
2. Amazon - Great experience drive word of mouth
3. Zappos - Zappo win by focusing on WOWing consumers
4. Starbucks - Starbucks coffee launch will cause a stir
5. Tesco - Tesco's neat scan to van app
6. Disney - Apple and Disney deliver some in store magic
7. Virgin Atlantic - Virgin turns problem into PR master stroke
8. Vodafone - no post (yet?)
9. Nordstrom - 4 tips on howto deliver consistent winning brand experiences
10. First Direct - no post (yet?)
If you work in a brand organisation that is looking for ways to outperform your competitors then one effective approach is to review the brand experience your are delivering your consumers and consider how you can improve it. It would be smart use the path to advocacy model and also look closely how the above winning brands deliver.
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