Tuesday, 18 August 2009

Augmented reality delivers a powerful brand experience

This film does a good job showcasing augmented reality.

It’s pretty cool and relatively new. [I am just starting to get my head round it.]

One thing that is clear to me is that any brand organisation that works out how to incorporate augmented reality effectively into an overall brand experience strategy will get a head start over competitors.

Here are some other films - from BMW, Magic Symbol and University of Tokyo - that help explain it.

Please let me know if you see any good examples.

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