Tuesday, 21 April 2009

Is this the ultimate multi-sense alcohol brand experience?

This is a bit of fun.

A bar which delivers an intoxicating vapour of gin & tonic that will leave consumers feeling slightly merry.

To add to the experience the bar is decorated with pictures of giant limes and massive straws, and will play a sound track of liquid being poured over ice cubes.

I am not sure that I would support this way of delivering a Brand Experience but it will no doubt provide consumers with a memorable 'multi-sense' experience that they will remember and talk about – provided they don’t spend too long there! 

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