Tuesday, 21 April 2009
Is this the ultimate multi-sense alcohol brand experience?
This is a bit of fun.
A bar which delivers an intoxicating vapour of gin & tonic that will leave consumers feeling slightly merry.
To add to the experience the bar is decorated with pictures of giant limes and massive straws, and will play a sound track of liquid being poured over ice cubes.
I am not sure that I would support this way of delivering a Brand Experience but it will no doubt provide consumers with a memorable 'multi-sense' experience that they will remember and talk about – provided they don’t spend too long there!