Wednesday, 28 January 2009

Cadbury's eyebrows

I saw the Cadbury’s ‘eyebrows’ film on YouTube last week..

I don't think it's another gorilla...but I liked it.

Faris [who alerted me to the new film] made some good observations about how Fallon [Cadbury’s agency] are getting good at making films the internet likes.

Here are some of his tips:

- Leave out all that stuff about product. As much as you can anyway.
- Make people feel something nice, link that association with your brand
- Give people things to copy, or respond to, or play with
- Don’t take yourself or your brand too seriously

If you are going to deliver brand promises via traditional TV then consider how you can use these tips to help enhance the brand experience.

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