Stay positive in these turbulent times

This quote from Norman Vincent Peale sums-up why I think being positive is important.

"People become really quite remarkable when they start thinking that they can do things. When they believe in themselves they have the first secret of success."

Brands that are delivered by positive teams succeed.

• These brands know what the consumer wants.
• These brands make promises they deliver.
• These brands find ways to delight consumers.

They know that when consumers get great delivery they will buy again. They know when they delight consumers they are likely to become advocates.

Stay positive as you work out how to survive in these turbulent times. It will pay-back.