The findings are no surprise. Namely that the old brand-positioning models don’t work anymore.
The key priorities these marketers have is the desire to:
- Achieve measurable ROI on marketing efforts – 50%
- Develop integrated programs – 43%
- Translate the brand experience across different touch points – 32%
- Cut marketing budgets without cutting performance – 31%
In my view measurable ROI and brand experience are the most critical. I urge all marketers to get their marketing stakeholders to focus thinking and efforts on these two areas.