Monday, 2 February 2009

Social media: Marketers and their partners need to do it to ‘get it’

A recent article in the FT quoted the following from the Social Media Futures report that’s just been published:

“Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of digital media.”

Are you prepared?

The dynamic growth of social media is well documented and understood.

What is not so easy to work out is how to design strategies that deliver the right kind of brand experiences using social media space.

My advice is to get on-line and make time to play with Facebook, blogs, Delicious, Twitter etc.

Be curious: Watch, listen, learn, do it, work at it…

If you aren’t doing it how can you understand it, come up with or judge ideas, or plan it?

No comments: