A store in Germany has gone to extreme measures to create a brand experience that will definitely turn senior shoppers into advocates [click to watch video].Brilliant.
Subscribe to:
Post Comments (Atom)
skip to main |
skip to sidebar
Promise - Deliver - Delight - at all stages of the Path to Advocacy
About Me
- Andrew Weir
- Andrew Weir is a director at ZenithOptimedia Worldwide. This is my personal blog where I share personal views, observations, ideas and opinions.
Search
Brand Experience
To win with the consumer brand organisations need to rethink how they do business.
It is not just about important stuff like designing great advertising, having an elegant in-store presence, a helpful customer service or clever social marketing strategy. It’s about building an organisation that is capable of delivering winning brand experiences at every stage of the consumer journey. ....that I call the Path to Advocacy
To do this they need to break down silos between marketing, sales, product design, customer service, ecommerce, etc, and get them to focus on delivering joined-up and magical brand experiences that delight the consumer; to move them from buyers, to loyals, and ultimately advocates.
The aim of this blog is to comment on [based on what I see, hear or read] how well or not brands are delivering brand experiences from the perspective of the consumer and/or the brand operation - using the Brand PDD™ framework.
Blog Archive
-
▼
2009
(107)
-
▼
February
(16)
- Brand organisation must ensure they deliver a join...
- Fitting a new delivery mechanism may not enhance t...
- Brand organisations must not under-estimate the po...
- Brands should take note of Gordon Ramsay’s success...
- Positive consumer experience leads to greater loyalty
- Is Jeff Jarvis right to say ‘your customers are yo...
- The ultimated in-store brand experience
- Starbucks coffee launch will cause a stir
- Microsoft takes some control of the ‘first moment ...
- Marketing ROI and brand experience should be the h...
- Mercedes find way to drive advocacy
- Agent Provocateur courts controversy
- On-line retailers should consider how to add some ...
- Retailers have to focus on customer service in the...
- Why aren't on-line retailers closing the sale?
- Social media: Marketers and their partners need to...
-
▼
February
(16)
Slides Share presentations
Relevant papers & research
My Blog List
Twitter Updates
Posts
No comments:
Post a Comment